Insurance Ads

This Great American Insurance Group ad focuses on the Equine Mortality Division and appeared in the program for the 2010 World Equestrian Games. It was the most expensive ad space Great American had purchased to date, at $30,000. This is also the first time Great American Insurance ran an ad that did not feature stock photography.

The tag line of Great American Insurance Group's Excess Liability Division is a play off the phrase, "Ready, Willing, and Able." Replacing "Able" in the phrase with various adjectives that end with "able" as a suffix. This is an expansion of that concept.